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Managing the Brief for Better Design on Apple Books
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in proj In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs.
Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. Get A Copy. Paperback , pages. Published March 1st by Allworth first published More Details Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up.
ISBN 13: 9780415460316
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Managing the Brief For Better Design
Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. May 28, Andrew rated it liked it Shelves: business. I came to this book looking for advice on how to produce better creative briefs, and I wasn't disappointed. But once you get past the nuts and bolts aspects of writing a complete and useful brief, much of the book's attention is devoted to how one proves design's worth in a corporate environment.
I have the good fortune of working for a small studio where design is not constantly battling to have a seat at the table.
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But most of our clients are large corporations, so it was interesting to get a I came to this book looking for advice on how to produce better creative briefs, and I wasn't disappointed. But most of our clients are large corporations, so it was interesting to get a sense of how design is often viewed in their ranks.
There is plenty of good information to be found in this book, but most of it is geared towards designers working in a corporate environment. Freelancers and employees of small studios will need to tailor the lessons of the book somewhat to be applicable to their setting.
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There is at least one universal tenet that every reader can walk away from this book with: "Design is a problem solving discipline", not a strictly artistic one. Pretty disposable book, specially if you not a 'in-house' Designer. The first half can get you one or two tips on how to sharpen your briefings, but aside from that, the book circles on ambiguous arguments on how Designers should not expose their work as mere artistic services to the client, while the author surely seems to believe that artistic endowment is exactly what design is all about.
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